Influencer brand fit
Establish successful partnerships with AI: Discover how well an influencer matches your vibe
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Sample analysis
The formula to calculate engagement rate is straightforward: Add up all the engagements (likes, comments, etc.) across their posts, divide by their followers, and multiply by 100.
Learn how we do this with AI
Marques Brownlee
@mkbhd
4.5M followers
Apple
@apple
32.3M followers
83
Great fit
81%
Marque Brownlee
@mkbhd
Content production quality
Content production quality quantifies how professionally crafted the posts are. Higher scores indicate better production quality
87%
Nike
@nike
Aesthetic similarity
Aesthetic similarity captures whether the creator and brand feeds share similar visual styles or not. Higher scores indicate similar visual appeal.multiply by 100.
85%
Tone similarity
Tones similarity measures the emotional alignment between the creator's and brand's posts. Higher scores indicate shared tones.
73%
Shared emotions:
Check allInterest similarity
Interest similarity captures the shared interests between the creator and the brand. Higher scores indicate greater overlap of interests.
64%
Shared interests:
Check allThe science behind the magic
Intelligent analyses of creators’ content
Our brand fit APIs perform a human like assessment of influencers’ content for verifying production quality, and domain expertise.
Understand the interests of influencers’ audience
Influencers take your message to the masses, so peek into common ground: leverage shared interests and values for a resounding message for the audiences.
Focus on sales and growth
Successful campaigns balance brand awareness with revenue and sales numbers. Our APIs are built to identify, and quantify both of these.
Learn more about our influencer - brand fit APIs
Learn more about our Brand Fit APIs
