Every fortnight, we talk to the best and brightest in influencer marketing to uncover insights on making the most out of your influencer campaigns.
Our Latest Episodes
Join us as we explore the importance of building a community for brands. We share personal experiences and practical steps for creating a successful community and discuss the concept of "brand rub" and how associating with bigger brands can enhance a brand's social credit. Lloyed further introduces the traits of successful communities and emphasizes the value of consistency and engagement.
We discuss the potential TikTok shows for reaching wider audiences, while also delving into the pitfalls of “fake followers” across all social media platforms. Marisa further provides insights into how to balance authenticity and the need to drive ROI in influencer campaigns, giving tips on how to measure the success of any campaign, before rounding out with advice on scaling out influencer marketing campaigns.
Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers.
Tune in to learn more about influencer marketing, user-generated content (UGC), and how platforms like Amazon and TikTok leverage UGC. Ashley also walks us through the key best practices for brands working with influencers. Ready for her hot take? You don’t need a large following or a wide social presence to be an influencer; instead, you can leverage your influence over personal relationships!