Stop building platform
integrations. Ship on
Public and Consented
social data.
Phyllo gives you public and consented social data across 25+ platforms. No scrapers to maintain, no proxies to run, no per-platform approvals to chase.
One platform does all of it.
Powering Social-Data products at
Two data layers. One platform.
Most teams need both. Phyllo returns both on the same data standard, so you build once and switch layers without touching your parser.
Public data
Four surfaces, any profile, no account connection needed.
Creator Search: Find anyone across 220M+ profiles by niche, audience, location and growth.
Profile Analytics: Audience demographics, engagement and content performance on any profile.
Content: Every post, reel, short and comment, retrieved without a connection.
Social Listening: Mentions, sentiment and share of voice across 25+ platforms.
Consented data
See what only the account owner can see. With their permission.
Verified income: Across ad revenue, sponsorships, subscriptions, and affiliates.
Audience truth: Real age, location, and interests, straight from the platform.
Private performance: Engagement rate, stories, reach, saves, and metrics no public source exposes.
How teams get social data today
Most teams try all three of these first. Each one covers part of the surface and leaves the rest to your engineers. The gap is never the first integration. It is the twenty-fifth, and every platform change after it.
Build it in-house
Your engineers write a client per platform, run the proxies, and apply for platform access one product at a time.
12 to 18 months to multi-platform coverage, then permanent maintenance.
Buy scraping vendors
Fast to start on public data, and it works until a platform changes its markup or blocks the traffic.
Cannot reach consented data at all, and hard to defend in a legal review.
Stitch point solutions
One vendor for listening, another for discovery, a third for analytics. Each with its own contract and format.
Four formats to reconcile, four renewals, and no single view of a profile.
Time to multi-platform production
The hatched bars have no finish line. Scraping and point solutions keep consuming engineering time after launch, which is the cost that never appears in the build estimate.
In from every platform. Out to everything you already run.
Phyllo sits in the middle. It pulls from every platform your customers care about, and pushes into the tools your team already works in. No scrapers, no proxies, nothing to operate.
What the API does
Eight capabilities on one data standard. Each one links to its own page.
Influencer vetting
Screen a creator’s full public history, audience authenticity and brand-safety risk before you sign anything.
Explore→
Social listening
Every mention of a brand, product or keyword across 25+ platforms, with sentiment and intent.
Explore→Competitor intelligence
Track a rival’s content, cadence, share of voice and audience overlap.
Profile analytics
Audience demographics, engagement and content performance on any public profile.
Who builds on Phyllo, and what they build
Tabs advance every 10 seconds, or click one. The workflows stay in this fold, so nothing moves you off the page.
Product conversation
Track product mentions, reviews and sentiment across social and retail.
Pre-contract vetting
Check history, audience quality and brand safety before you sign anyone.
Campaign measurement
Measure real reach and engagement across every creator you work with.
Creator search
Search 220M+ profiles by niche, audience, location and growth rate.
Fake-follower detection
Separate real audiences from inflated ones with an authenticity score.
Verified rosters
Creators connect accounts to unlock verified income and audience data.
Earned-media pickup
Track mentions, hashtags and pickup across every major platform.
Narrative tracking
See how a story is moving and get alerted the moment it turns.
Talent vetting
Pre-screen spokespeople and creators before a client signs them.
Mention tracking
Every mention of a keyword or brand, wherever it appears online.
Intent classification
Understand what an audience means, not just how many replied.
Share of voice
Measure your share of the conversation against named competitors.
In-app analytics
Real-time post, story and audience analytics for connected creators.
Income aggregation
Every revenue stream in one verified monthly income statement.
Cross-platform publishing
Publish across every connected platform from a single interface.
Footprint screening
Screen an applicant’s public presence for risk and safety signals.
Adverse content
Surface controversies and flagged history from public activity.
Continuous monitoring
Re-screen on a schedule and get alerted when something new appears.
Applicant vetting
Screen public social history for H-1B, H-4 and other visa reviews.
Identity confirmation
Confirm an applicant genuinely owns the accounts they declared.
Case-ready reporting
Defensible, timestamped output ready to drop into a case file.
Verified income
Every revenue stream, pulled from the platforms with consent.
Social KYC
Verify identity and trust through cross-platform account linkage.
Lending decisions
Verified income, audience size and engagement as credit inputs.
If you have used 3 social data products, at least one runs on Phyllo
Frequently asked questions
No. Phyllo provides two kinds of social data through two products. The Public APIs collect data at scale across 25+ platforms with no account connection required. The Authenticated APIs collect non-public data through each platform’s official sign-in, only after a creator explicitly connects their account and sees what is being shared. Phyllo maintains formal platform partnerships and is SOC 2 Type II certified. Customers run no scrapers and no proxies.
Public data, served by the Public APIs, covers any profile, post, or conversation with no permission needed, and powers influencer discovery and vetting, social listening, brand intelligence, and social screening. Consented data, served by the Authenticated APIs, unlocks non-public first-party data including verified income, real audience demographics and private performance metrics once a creator connects their account. Both arrive in the same shape.
Only for the Authenticated APIs. The Public APIs work on any profile with no creator involvement at all. When a use case needs verified income or private metrics, the creator connects their account and approves what is shared.
A scraping tool can only return what is publicly visible, and you operate it. Phyllo covers the full public surface and adds consented first-party data, which requires official platform sign-in that scraping cannot perform. Phyllo also carries SOC 2 Type II certification, GDPR and CCPA alignment, and formal platform partnerships, so legal and procurement teams can clear it.
Phyllo covers 25+ platforms including Instagram, YouTube, TikTok, TikTok Shop, X, LinkedIn, Twitch, Reddit, Snapchat, and Facebook. Every platform returns data in the same shape.
Median time to production is seven days. Teams building the same coverage themselves typically spend 12 to 18 months, then carry the maintenance for as long as the product exists.
Phyllo is SOC 2 Type II certified and aligned with GDPR and CCPA. Consented data is collected through each platform’s official sign-in, with the creator shown exactly what is being shared before they approve it. No passwords are shared and no credentials are stored.
Yes. Phyllo connects to Claude, Cursor, Codex, and any AI assistant that supports MCP, in a single step.
No. Instagram retired its open public API in 2018. What exists today is the Instagram Graph API, which returns data only for Business and Creator accounts that have connected to an approved app, and only after that app passes Meta’s App Review. There is no official Instagram endpoint that returns arbitrary public profile data at scale.
Phyllo covers both sides of that gap: public Instagram data collected across the platform with no account connection, and consented Instagram data through Meta’s official sign-in once a creator approves what is shared.
Neither platform charges a licence fee, so both are nominally free. The real cost sits elsewhere: App Review and business verification, per-app rate limits, restricted permission scopes, and the engineering time to keep each integration alive when the platform changes it.
Teams building multi-platform coverage in-house typically spend 12 to 18 months reaching production, then carry maintenance for as long as the product exists. Median time to production on Phyllo is seven days.
Each platform runs its own approval process. Meta requires a registered app, business verification, and an App Review that names every permission you intend to use. TikTok requires developer registration and separate approval per product. Approval is discretionary, scoped to the use case you declared, and can be revoked.
Phyllo already holds these platform approvals and runs the consent flow on your behalf. Phyllo does not remove the consent requirement. The creator still approves what is shared.
A social data API is a single interface that returns data from multiple social platforms in one consistent format, instead of requiring a separate integration and data model for each platform. Phyllo is social data API infrastructure covering 25+ platforms including Instagram, YouTube, TikTok, TikTok Shop, X, LinkedIn, Twitch, Reddit, Snapchat and Facebook. It serves two layers: public data available with no account connection, and consented data available once an account owner connects.
Social monitoring is reactive and item-level: you track individual mentions, replies and tags so someone can respond to them. Social listening is analytical and aggregate: you measure sentiment, share of voice, trends and intent across a whole conversation to inform strategy.
Monitoring answers “who said something about us”. Listening answers “what does the market think, and where is it moving”. Both run on the same underlying data: public posts, comments and conversations across every platform, which is what a social data API supplies.
Three ways, at three points in a campaign. Before it runs, listening identifies which creators already appear in conversations about your category, so you shortlist on genuine topical relevance rather than follower count. While it runs, listening measures whether a creator’s audience actually discusses the product, not just whether the post collected likes. After it runs, listening separates paid lift from organic conversation so you can attribute what the campaign changed.
Reliable measurement needs three inputs, and most teams only have two. Public data supplies reach, engagement and conversation volume for any creator. Consented data adds story reach, saves and true audience demographics that no public source exposes, which is what distinguishes a creator who reached your actual buyer from one who reached a large number of people.
Divide verified delivered audience by spend, then weight the result for audience match. Follower count alone is not a measurement input.
Verified income requires the creator’s consent, because earnings are visible only to the account owner. The creator connects their accounts through each platform’s official sign-in, sees exactly which fields are being shared, and approves it. No password is shared and no credential is stored.
Phyllo then aggregates ad revenue, sponsorship payments, subscription income and affiliate earnings across every connected platform into one normalised figure. Self-reported income and estimates derived from follower count are not verification.
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