The depth your influencer shortlisting process deserves.

Break down the key contributors behind every high-performing collaboration.

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The influencer marketing OGs trust Phyllo

Define your brand criteria

Tell us what matters—your values, aesthetics, tone, and target audience.

Analyze influencer profiles

We scan creators’ content, style, audience demographics, and values using AI-driven analysis.

Score the match

Each influencer gets a Brand Fit Score based on emotional tone, ethics, content quality, and audience relevance.

Shortlist top-fit creators

Send data to your dashboard or download as CSV/PDF to power your next campaign.

How social listening works

Advanced intel on brand & competition

Track mentions of your brand, competitors, hashtags, and keywords across channels using our powerful brand monitoring API.

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Build Google Analytics for influencer marketing

Drill into social media campaigns with powerful influencer marketing analytics. Track traction, measure campaign performance, and report true ROI in one place.

Custom sentiment analysis, your way

Define the categories that matter to you and get AI-powered sentiment analysis on every post—so you know what users are saying, without the endless scrolling.

Drive revenue through online partnerships

Collaborate with influencers who have a track record of boosting sales. Get detailed audience insights to target smarter and maximize ROI.

Audience Demographics

Real vs Fake Followers Breakdown

Purchase Intent Score

Best-in-class security for scalability

Enterprise grade security with GDPR compliance, SOC II certification, and more.

API-lead process customization

Developer-first APIs, ready to plug and play. Best-in-class documentation and 24*7 support.

Reliable beyond parallel

99.99% availability. Yep.

Establish strong value fitment between a brand and influencer within minutes.

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The depth that your influencer shortlisting process needs.
The depth that your influencer shortlisting process needs.

Dig into the attributes that reliably contribute to successful partnerships.

Talk to us Check sample report

The influencer marketing OGs trust Phyllo.

How brand fit works

Brand Fit score

Based on creator profile’s aesthetic similarity with your brand, shared attributes and values, and overlapping interests.

Production
quality checks

To weed out poor lighting, low-pixel and poor definition, and other quality issues.

Emotional
similarity score

Based on the shared emotions and tones in the influencer’s content. Also identify the primary attributes of the influencer’s personality.

Ethical
Similarity Score

As per the values shared between the brand and influencer. Helps you identify the topics and themes the influencer generally engages in, and if these are relevant to the brand.

Drive revenue through online partnerships

Work with influencers who have proven records of driving sales for partner brands. Identify the attributes of their audience for refined targeting.

Audience Demographics

Such as age, gender, geolocation to help reach new audiences that are relevant to your brand and product.

Real vs Fake followers breakdown

Demystifies calculating realistic reach; you can truly see the quality of an influencer’s followers instead of trusting a number that makes no sense. 

Purchase Intent Score

For influencers to help you understand which influencers drive sales and revenue for the brands tehy’ve partnered with