Filter relevant conversations from the noise online

Track growing trends, follow online discourse, track brand mentions, gather localised insights & more.
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Define what to track
Add keywords, hashtags, mentions, or creator handles you want to monitor.
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Collect real-time data
Phyllo fetches conversations across platforms like Instagram, TikTok, YouTube, and more.
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Analyze with built-in AI
Get sentiment, relevance, engagement, and trend scores—automatically.
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Visualize the insights
Send data to your dashboard or download as CSV/PDF to power your next campaign.

How social listening works

Social listening follows a clear four-step process to turn online conversations into actionable insights.

How social listening works

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Better demand predictions based on external market data
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Avoid online controversies, backlash, or other PR disasters
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Use AI to comprehensively understand online conversations

What about audio & location based trends?

Measure participation in audio trends, and detect viral sounds. Use tagged locations to power localized campaigns, understand regional sentiment, and measure on-ground buzz.
Learn more about Identity APIs ->

Are you cracking
virality with your Creator Discovery solution?

Creator Discovery Tools work on followers, reach & engagement. But that’s not netizens actually use social media.
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Our Social Listening solution helps you find creators as organically as a user would find them -- with trending topics, an earworm of an audio track, or hashtags.
Learn more about Identity APIs ->

Keeping up with competition & the market?

Use hashtags, keywords, topics, or brand names to track online conversations. This includes mentions of your brand, competitors, relevant market trends, upcoming players, and more -- across channels.
Learn more about Identity APIs ->

You know Google Trends don’t include Social Media dialogue, right?

While you’ll get overall search trends with Google Trends, it doesn’t offer any intel on how discourse and trends are shaping up on Social Media.

Our Trend Monitoring solution works very differently, and you’re able to understand demands and markets in real-time.
Learn more about Identity APIs ->
Listen across multiple platforms
Track conversations on all major social platforms—Instagram, TikTok, YouTube, X, and more.
Stay updated with real-time data
Get continuously updated, accurate social insights as they happen.
Save up to 80% on integration
Slash development and maintenance costs by using our ready-to-use social listening API.
Built-in AI enhancements
Reduce the cost of integration by up to 80%

Frequently asked questions

1. What is a Social Listening API?

A Social Listening API allows businesses to collect and analyze social media data programmatically. Instead of using a standalone tool, developers can integrate the API directly into their systems to track mentions, sentiment, and trends across platforms like Instagram, TikTok, YouTube, and LinkedIn. Phyllo’s Social Listening API provides structured, consent-based access to this data, helping brands turn raw social conversations into actionable insights.

2. How does a Social Listening API work?

The API aggregates publicly available or consent-based social data from multiple platforms. It processes the data using AI and analytics to detect sentiment, keywords, brand mentions, and audience trends, then delivers insights through endpoints that businesses can plug into their dashboards or workflows.

3. How is a Social Listening API different from standard social listening tools?

Traditional listening tools provide visual dashboards for marketers. APIs, on the other hand, enable developers to embed listening capabilities directly into their existing analytics or CRM systems. This supports automation, custom insights, and real-time intelligence at scale.

4. How is social listening different from social monitoring?

Social monitoring tracks mentions and hashtags related to a brand. Social listening goes deeper, it analyzes context, tone, and intent to understand why audiences are talking about a topic and how those insights can guide strategy.

5. Why is real-time social listening important?

Real-time insights help brands identify emerging issues, spot opportunities, and engage with audiences faster. During campaigns or viral moments, immediate access to listening data enables timely responses and better decision-making.

6. What platforms can be tracked using Phyllo’s Social Listening API?

Phyllo’s API supports major creator-driven platforms such as Instagram, TikTok, YouTube, and LinkedIn. Data access depends on platform permissions and user consent, ensuring compliance and ethical usage.

7. How can businesses use Phyllo’s Social Listening API?

Businesses can integrate Phyllo’s API to analyze brand sentiment, track influencer content performance, monitor competitor activity, and uncover emerging audience trends—all in one unified data layer.

8. Is social listening suitable for small businesses or only enterprises?

Both benefit from it. Small businesses can use it to understand niche communities or local sentiment, while enterprises can scale insights across multiple brands, campaigns, and markets.

9. Is data collected through Phyllo’s API compliant with privacy regulations?

Yes. Phyllo’s API only accesses consent-based and publicly available data, ensuring full compliance with platform policies, GDPR, and other global privacy standards.

Unlock the impact of Creator Marketing with Social Listening

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