Insights and solutions for developers building for the creator economy and web3

What Creators Really Want from Brand Partnerships

Creators want brand partnerships that feel authentic and aligned with their values. Fair compensation, creative freedom, and mutual trust matter more than one-time payouts. They look for clear communication, realistic expectations, and respect for their audience. Long-term collaborations help creators build credibility while delivering better results for brands.

AI Impact on Influencer Marketing

Discover how AI is transforming influencer marketing through smarter influencer selection, fraud detection, campaign optimization, and improved ROI.

AI Creator Marketing Strategies to Adopt for 2026

AI creator marketing strategies for 2026 focus on data-driven decision-making and smarter collaborations. Brands will use AI to identify the right creators and predict campaign performance. Personalized, audience-centric content will become more accurate with AI insights. Real-time analytics will help optimize campaigns and improve ROI.

How to Determine Influencer Marketing Budget

Determining an influencer marketing budget requires clear objectives, understanding your target audience, and choosing the right platforms. Brands should consider influencer type, content format, engagement rates, and campaign duration. Analyzing past performance and expected ROI helps allocate funds wisely and achieve measurable, cost-effective marketing results.

Layoffs and Team Restructuring: How Social Media Screening Helps

Layoffs and team restructuring are sensitive processes that demand fairness, transparency, and risk awareness. Social media screening helps organizations assess public behavior, potential risks, and cultural alignment before making critical workforce decisions. It supports informed restructuring by identifying red flags, compliance issues, and reputational risks. When used ethically, it strengthens decision-making while maintaining professionalism and trust.

Ethical Considerations to Use Social Media Screening Tools Safely

As social media screening becomes a standard practice across hiring, background verification, and trust and safety workflows, ethical responsibility is critical. This blog explores the key ethical considerations for using social screening tools safely, including privacy boundaries, bias mitigation, contextual analysis, transparency, and human oversight. Learn how organizations can implement social screening in a fair, compliant, and defensible way in 2026 and beyond.

How HRs Use Social Screening to Make Sound Hiring Decisions

As hiring risks increase in a digital-first world, HR teams are adopting social screening as a key layer in background verification. This blog explains how HRs use social screening to identify behavioral risks, protect workplace culture, and make sound, compliant hiring decisions. Learn where social screening fits into the hiring process, how it complements background checks, and why automated screening is becoming standard in 2026.

A Beginners’ Guide to Social Screening for 2026

Social screening has become a foundational practice for organizations making high-stakes decisions in hiring, admissions, immigration, brand safety, and trust. This beginner-friendly guide explains what social screening is, how it works, why it is essential in 2026, and how automated tools help organizations analyze publicly available social media data responsibly, ethically, and at scale.

Social Data APIs for Sentiment Analysis: Understanding Brand Perception in Real Time

Brand perception changes in real time across social platforms, driven by conversations, reactions, and community sentiment. This blog explains how Social Data APIs enable scalable and real-time sentiment analysis by transforming social conversations into structured insights.

Does Social Data API Help Influencer Marketing?

Influencer marketing is no longer driven by intuition or vanity metrics alone. This blog explores how Social Data APIs help influencer marketing by enabling smarter creator discovery, stronger brand safety checks, accurate performance measurement, and scalable campaign optimization. Learn how brands use Social Data APIs to transform influencer programs into data-driven, measurable, and trustworthy growth channels.

Social Data APIs: Must Have Tools for Online Brands of 2026

As online brands prepare for 2026, social platforms have become the most influential source of consumer insight, creator-driven growth, and brand trust. This blog explains why Social Data APIs are now must-have tools for online brands, enabling smarter influencer brand fit analysis, data-driven content strategy, competitive intelligence, customer insights, and brand safety monitoring. Learn how Social Data APIs transform fragmented social signals.

Why Social Data APIs Serve as The Advanced Engines Behind Modern Digital Insights

Social media is one of the richest sources of consumer and market intelligence, but its value is often locked behind fragmented platforms and inconsistent metrics. This blog explores how Social Data APIs act as advanced engines that unify, normalize, and structure social data into actionable digital insights. From creator intelligence and competitive analysis to content strategy and brand safety, learn why Social Data APIs have become foundational to modern data stacks and decision-making systems.