Insights and solutions for developers building for the creator economy and web3

Helping developers and businesses navigate the data challenges posed by the creator economy and web3

Facebook Insight API: Developer guide on how use Insight API

In this post, discover how over 3 million websites are leveraging the Facebook Insights API to optimize their Facebook campaigns. Gain insights into its functionalities, key features, and capabilities, including reach, engagement, audience demographics, and more. Learn about the benefits of using the API, best practices, and how Phyllo API simplifies data normalization and integration for enhanced marketing strategies.

Social Media Listening: What it is, Benefits & Strategies

In this post, we discuss how social media listening is benefiting businesses, with over 4.7 billion people engaging online. Social media listening goes beyond tracking brand mentions, offering strategic insights into consumer behavior, emerging trends, and competitive intelligence. We delve into its significance, differences from monitoring, and practical applications for businesses, including enhancing customer service, informing product development, and managing crises. Additionally, we highlight five top social listening tools for 2024 and provide guidance on starting an effective social listening strategy.