.avif)
Find out about the latest product updates that have been brewing in the months of June and July at Phyllo. Introducing Publish API support for Instagram and YouTube, a revamped Creator Linkage dashboard and a host of new updates.
- Phyllo's Publish API now covers YouTube and Instagram alongside TikTok, so you can schedule and post directly to a creator's account.
- Content posted this way can be tracked with Phyllo's Engagement API, which reports performance metrics back to the creator.
- Identity for LinkedIn is in production, returning consented email ID, name, and profile ID for instant user verification.
- The Creator Linkage dashboard added platform and invite date filters, CSV export of influencer profiles, and a refreshed connection UI.
- Beehiiv joined Phyllo's coverage in sandbox for creator identity and engagement data.
June and July were action-packed months for us at Phyllo, marked by a multitude of new product updates. We launched the Publish API for Youtube and Instagram along with production support for Identity on LinkedIn. We have also reimagined our Creator Linkage dashboard and extended our platform coverage by adding sandbox support for Beehiiv. So settle in, as we dive further into these amazing updates:
Publish API: Now Available for Youtube and Instagram
We are thrilled to introduce our revamped Publish API, which is now available for YouTube and Instagram, complementing the existing support for TikTok. With our versatile API, you can now effortlessly schedule and post content directly onto the creators' YouTube and Instagram accounts, allowing you to seamlessly embed content publishing capabilities directly onto your applications.
These also work in tandem with our Engagement API which you can then use to track the published content items and present metrics to the creator on how they are performing.
Identity for LinkedIn
At Phyllo, we understand the significance of user verification on your apps through a professional networking platform such as LinkedIn. This is why we’re super excited to announce production support for Identity for LinkedIn, aimed at providing effortless access to crucial user data attributes such as user email ID, name, and profile ID. This is made possible through a fully consented login process, ensuring instant verification of users' social identity.
Additionally, we acknowledge the value of time and efficiency in today's fast-paced world. Hence, our commitment to enhancing user experience extends to the sign-up process as well. With pre-filled user data, you can onboard new users instantly, saving valuable time and effort.
Revamped Creator Linkage Dashboard
We've implemented a multitude of enhancements to the Creator Linkage dashboard to enable you to save precious time and energy. Firstly, we’ve added filters to display creator accounts based on the connected platform as well as invite dates. You don’t have to go through hoops to check if your desired influencers were onboarded, simply use these filters and check all their connection statuses in real time!
Additionally, you can now export a selected influencer’s profile as a CSV to ensure you have easy access to their most up-to-date metrics. Lastly, the connection UI has also undergone a fresh coat of paint, so your influencers are onboarded even more seamlessly with Phyllo.
Say Hello to Beehiiv
Our platform coverage has an exciting new addition - the growth-focused newsletter platform, Beehiiv. You can now use Phyllo APIs to access creator identity and engagement data from Beehiiv in sandbox.
Check out our complete Airtable for a detailed look at all our supported platforms and product-wise data attributes. In case you want access or have any queries, do reach out to us at support@getphyllo.com.
We are thrilled to share these exciting updates with you, bringing you one step closer to success with Phyllo. So stay tuned for August, as we promise another packed and productive month, filled with even more improvements and updates.
As always, sign up for a demo here if you have any questions on these features or want to understand Phyllo better.
Can you post to YouTube and Instagram with Phyllo's Publish API?
Yes. The Publish API supports YouTube and Instagram on top of the existing TikTok support, so you can schedule and post content straight into a creator's connected account.
Which platforms does the Phyllo Publish API support?
As of the June and July 2023 release, the Publish API works with YouTube, Instagram, and TikTok, and it embeds content publishing directly inside your own application.
How do you track content published through an API?
Pair publishing with Phyllo's Engagement API. It picks up the published content items and returns their metrics, so a creator can see how each post is actually performing.
What data does Phyllo's Identity for LinkedIn return?
Identity for LinkedIn returns a user's email ID, name, and profile ID. The data comes through a fully consented login, which verifies a person's social identity instantly.
Is Identity for LinkedIn ready for production use?
Yes, Phyllo announced production support for Identity on LinkedIn in its June and July 2023 update. The consented login can also pre-fill sign-up fields to onboard users faster.
What changed in the revamped Creator Linkage dashboard?
Creator Linkage added filters for connected platform and invite date, real time connection statuses, CSV export of a creator profile, and a redesigned connection experience.
Can you export influencer metrics from Creator Linkage?
Yes. A selected influencer's profile can be exported as a CSV from the Creator Linkage dashboard, which keeps their most up to date metrics easy to pull and share.
Does Phyllo support Beehiiv?
Beehiiv is supported in sandbox. Phyllo APIs return creator identity and engagement data from the newsletter platform, so you can build against it while it sits in sandbox.
What is Phyllo?
Phyllo is social data infrastructure for creator platforms, with one set of APIs for consented identity, engagement, and publishing across YouTube, Instagram, TikTok, and more.
