The first-ever
public breakdown
‍of creator partnerships that backfired big time

Online partnerships accrue as much risk as reward; this one of a kind industry report breaks down:

The influencer vetting mistakes that live forever on the internet

Battle-tested lessons to avoid online backlash on campaigns

Crisis response frameworks & comprehensive online scrutiny checklists

Comparative analysis of market solutions & platform recommendations

Protect your brand from reputation disasters

Learn about the hard-hitting losses behind poorly vetted influencer campaigns, and gain the tools to avoid similar pitfalls.

Simplify digital due diligence

Design brand-safe partnerships, and implement proactive crisis monitoring with informed frameworks that are built for the viral world.

Stay ahead of regulatory and social shifts

From “Pandorogate” to brand cancellations, Behind The Hashtag uncovers how cultural, legal, and ethical missteps spark backlash; and how to bulletproof your campaigns against them.

Get the confidence to build fearless campaigns

Deliver high-impact creator partnerships with trust, transparency, and long-term brand safety.

Uncovered what’s lurking behind online partnerships.

A repeatable approach to safeguard investments & maximize your partnership ROI.

Download e-book ->