The first-ever
public breakdown
of creator partnerships that backfired big time
Online partnerships accrue as much risk as reward; this one of a kind industry report breaks down:
The influencer vetting mistakes that live forever on the internet
Battle-tested lessons to avoid online backlash on campaigns
Crisis response frameworks & comprehensive online scrutiny checklists
Comparative analysis of market solutions & platform recommendations
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Protect your brand from reputation disasters
Learn about the hard-hitting losses behind poorly vetted influencer campaigns, and gain the tools to avoid similar pitfalls.
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Simplify digital due diligence
Design brand-safe partnerships, and implement proactive crisis monitoring with informed frameworks that are built for the viral world.
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Stay ahead of regulatory and social shifts
From “Pandorogate” to brand cancellations, Behind The Hashtag uncovers how cultural, legal, and ethical missteps spark backlash; and how to bulletproof your campaigns against them.
Get the confidence to build fearless campaigns
Deliver high-impact creator partnerships with trust, transparency, and long-term brand safety.
Uncovered what’s lurking behind online partnerships.
A repeatable approach to safeguard investments & maximize your partnership ROI.
Download e-book ->

