TikTok Audience Demographics: TikTok Statistics To Know In 2024

This piece aims to shed light on essential TikTok usage statistics, underlining its importance for brand visibility, sales, and revenue in the context of its evolving role as a discovery platform in 2024.

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TikTok's remarkable rise to a social media powerhouse within just eight years highlights its unique growth story. Originating in 2016 and quickly embraced by GenZ for viral dance videos, TikTok now stands as a major hub for diverse content. It attracts over a billion monthly users worldwide and is the most downloaded app across 40+ countries, available in 150+ markets in 35+ languages

Rise of TikTok
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Its array of features, such as live streaming, in-app purchases, and branded challenges, explain its popularity, particularly among users who find joy in its offerings. Significantly, it surpasses Instagram among GenZ users, indicating its wide age appeal, from teenagers to young adults. 

Share of total US users on select digital platforms
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The demographics dictate that TikTok users' age brackets are diverse, too. Whether your target audience is 13 or 35, chances are you can best connect directly with them through TikTok! If you are a brand looking to target millennials and GenZ-ers, you need to have a basic understanding of who uses this application and how. 

This piece aims to shed light on essential TikTok usage statistics, underlining its importance for brand visibility, sales, and revenue in the context of its evolving role as a discovery platform in 2024.

But first, let’s understand the importance of TikTok Audience demographics.

Importance Of Understanding TikTok Audience Demographics

Understanding TikTok audience demographics is crucial, particularly as it stands as the fastest-growing social media platform ever, outpacing giants like Facebook and Instagram. This rapid growth offers brands unparalleled chances for genuine engagement. 

The platform's success stems from its diverse, short-form video content, which resonates across various demographics and taps into interests ranging from entertainment to education. As 85% of marketers recognize short-form videos as the most impactful content type, TikTok's focus on this format naturally attracts a broad user base. 

HubSpot social media trends report
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Thus, a better understanding of your target market's TikTok demographics may help you create a more relevant and successful marketing plan for your brand. The following are some advantages of understanding the demographics of your TikTok audience:

  • Generate More Personalized Content: Knowing the demographics of your target audience can help you provide more interesting and personalized content for your TikTok followers. Understanding what your target audience likes and what matters to them can help you adapt your content to fit their tastes and requirements. This will win the interest and loyalty of your TikTok fans and influence them to make purchases.
  • Improve Performance and ROI of Advertisements: By better understanding your TikTok audience demographics, you can target your adverts more accurately and successfully. You can also target consumers on apps similar to TikTok by using the TikTok audience Network, or you can use the TikTok Ads Manager to create custom or lookalike audiences based on your current customers or followers. The TikTok Pixel can also monitor and assess people's activities after viewing your advertisements, like visiting your website, adding items to their carts, or completing a transaction.
  • Perform Research for New Markets: Having comprehensive knowledge about the demographics of your TikTok audience will help you identify new markets and niches to pursue. You may also watch the most recent trends and viral challenges on TikTok to see if you can participate or start your own. Doing this can enable you to expand your consumer base and raise brand awareness in new potential markets.

Let’s dive into the TikTok audience demographic stats we compiled in the following section without further ado. We hope they give you an idea of how your brand can best use this social media platform to connect with potential customers.

General TikTok User Demographics — 2024 Statistics on Key Metrics

Here are the top TikTok user demographic statistics you should know about in 2024:

  1. Since its launch, TikTok has grown consistently and is still growing. By 2027, TikTok is expected to have 2.2 billion users.
  2. TikTok is the fifth most popular social media site worldwide, with just over 1.5 billion monthly active users.
General TikTok User Demographics
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  1. TikTok ranks #5 on the Apple app store, surpassing well-known applications like Facebook, Instagram, and Snapchat.
  2. With 148 million monthly unique users—a roughly 31% rise from the previous year—the United States has the largest base of TikTok users worldwide. On the other hand, TikTok’s sibling app, Douyin (in China), has 752 monthly active users, a 25% rise from the previous year.
  3. 36.7% of TikTok’s active US users are between 18 and 24. In the UK, these numbers stand at 40.32%. 27.86% of 13-17-year-olds also use TikTok to create and consume video content.
Distribution of TikTok users worldwide
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  1. Despite its reputation as a platform for teeny-boppers, 18.2% of TikTok's global viewership comprises women aged between 18 and 24. 
  2. Most active users on TikTok in 2023 were male, accounting for 50.8% of the global user base. Of these, 18% were young males aged between 18 and 24.
  3. With 29% of its active tiktok downloads opening the app daily, TikTok is the second most engaging app behind Instagram.
Number of TikTok downloads
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  1. Adults in the US spent 4.43 billion minutes every day on TikTok IN 2023, over five times the amount in 2019. According to Insider Intelligence, TikTok will overtake all other social media apps in terms of daily minutes used by 2025.
  2. According to a recent Pew study, two out of three teens in the US use TikTok every day, and 16% say they use it nearly constantly.
two out of three teens in the US use TikTok every day
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  1. TikTok reports that millennials are 2.3 times more likely to create a post and tag a brand than users of other platforms.
  2. TikTok users are 1.4 times more likely to purchase a new electronic gadget within the next 6 months than users on other platforms.
  3. Two out of every five GenZers who use the app are attracted to the storytelling format of the content that seems better suited to their interests.
  4. 38% of TikTok users surveyed said they would put up with advertising if it meant they could use specific services for free.
  5. According to Adobe research, 62% of users chose tutorials over other content types as the most popular on TikTok. 
62% of users chose tutorials over other content types as the most popular on TikTok. 
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  1. According to estimates, TikTok will be worth a staggering $50 billion by 2024. ByteDance, the company's parent, is likewise valued at only $75 billion.

Demographic data is one key metric you should leverage to build your TikTok marketing strategy. To identify and collaborate with TikTok influencers who can best promote your brand, marketers must track many more analytics metrics, including follower count, engagement rate, follower growth rate, video performance, and hashtag growth. 

TikTok provides its own API for measuring these metrics. Since we are only focusing on demographic data in this article, we will discuss how you can access demographic data using the TikTok API. 

How To Access Demographic Data Using the Tiktok API?

For developers looking to integrate TikTok into their apps, TikTok offers an open API that allows you to integrate TikTok into your third-party applications easily. Having access to the TikTok API can assist you in creating additional functionalities for your app, like uploading and downloading videos, sharing videos directly to TikTok from your app, and embedding TikTok videos on your website. 

Considering you have a fair understanding of TikTok analytics, you may be able to extract information regarding a specific creator’s follower count, follower growth, video views, comments, and shares over a particular date range. This can help you better understand their target audience demographics and determine whether they would be a beneficial collaborator for your business.

The TikTok API integration is the most reliable and safest method of obtaining creators information. You can access the first-party data of TikTok creators who consent to sharing their profile information, including post-login and private data, by integrating the application into your third-party application via the API. 

Here are the commands you can use:

  • To obtain the profile data of a TikTok user, use /v2/user/info/Display API. 
  • To obtain the metadata of a TikTok user’s video, use /v2/video/list/Display API; alternatively, use /v2/video/query/Display API to obtain the metadata of a user's videos that have been filtered by Video ID.

For each request, you will receive a JSON response with all the information you need to meet your analytical requirements, including video interaction metrics (such as likes, comments, and shares), content consumption metrics (such as peak activity and engagement frequency periods), engagement preferences based on content themes, following behavior, and more.

While the TikTok API mainly provides access to data such as performance metrics, ad management, and user insights, you can delve a bit deeper and infer demographic insights from particular creator profiles and videos. For instance, you can manually analyze and interpret the metrics measured by the TikTok API to gain qualitative insights into the demographics of users engaging with specific content or trends. 

However, there are certain limitations to using this API. For starters, it is an expensive process to integrate this API into your third-party application. Besides this, it involves a heavy dependence on developers, the data is siloed and not normalized across platforms, and there is a requirement for significant infrastructure and compliance bandwidth.

So, how can you access demographic data otherwise? You can use a third-party platform API, such as Phyllo's universal API

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In the following section, we will see how Phyllo’s TikTok API integration can help you transform how you access demographic data.

How Can You Use the Phyllo TikTok API Integration To Gain Valuable Audience Insights From Demographic Data?

The universal API from Phyllo is a sophisticated solution that can completely change the way you can obtain demographic data and other follower details. Phyllo was created as a platform that scales social media platform integrations, doing away with the requirement for specialized integrations to be built by individual developers. It offers a single and simple-to-integrate API instead, that provides planned coverage for several social media sites, including TikTok.

Phyllo planned coverage
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When it comes to demographic data, Phyllo can be an invaluable tool for acquiring comprehensive audience demographic information. This information contains details about location, age, gender, interests, and other relevant variables. 

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Creators and businesses can effectively engage and attract their target audience by recognizing their audience's characteristics and tailoring their content strategy accordingly. 

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Furthermore, Phyllo makes it super easy for brands and influencer marketing agencies to get permission from their chosen creators to access their profile data through Phyllo’s Connect SDK feature. This creator-focused software strives to give the influencer increased authority and permission priorities over their account. 

Through the Connect SDK, Phyllo allows developers to integrate social media sites (like TikTok) and explains everything in detail to the creator, including the data received after a successful login. The latter is communicated about all the kinds of data that the app will ask for and how it will be used. To foster greater trust, influencers are also asked to validate required permissions on-screen, thus further cementing the creator's faith in Phyllo's ability to safely manage their accounts and data.

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Phyllo's direct integration with the original platform (in this case, TikTok) allows you to access first-party, reliable, and accurate audience, video, and performance data. Since the data is extracted directly from the source platform, it is far more reliable than if it were scraped by a third-party aggregator platform. 

Phyllo also performs automated data refreshes every 24 hours or less, ensuring that developers have access to the most recent tiktok user statistics. Last but not least, the Webhooks feature from Phyllo provides automated notifications and data updates. This can save you a lot of bandwidth and computing power on data polling.

Final Thoughts

Considering the expansive user base, multiple user flows, high engagement levels, and extensive content volume of TikTok, more and more businesses will be using this popular social media platform to increase awareness and demand for their products. Consequently, developers and product teams will require access to high-quality creator data in real-time on a proportional basis. Based on these needs, many businesses and influencer marketing agencies feel that the TikTok API does not offer a solution that is streamlined appropriately. This is where Phyllo’s TikTok API integration can be helpful.

Phyllo makes TikTok API integration easier and better by offering a user-friendly interface for getting follower data and insightful information. Our platform API provides correct data straight from the social media platform in question rather than aggregated information, acting as a trustworthy source. It also complies with all data privacy standards, including the CCPA and GDPR, because it is creator-consented.

Want to know more about how the Phyllo API works and how it can help you gain valuable insights into a creator’s audience demographics, which can inform your TikTok marketing strategy? Book a call now or sign up for a free account today!

Common Challenges with TikTok API and How to Overcome Them

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Charu Mitra Dubey
Content Marketing Manager at Phyllo

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