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Influencer Marketing App for Creators

Connect SDK
Identity API
Audience API
Engagement API
Income API

Problem:

For influencer marketing platforms, it is very difficult to onboard verified influencers. The engineering effort required to integrate with multiple social platforms, validate the identity of creators and get reliable creator data is a major hurdle

Solution:

Phyllo, with its ability to provide a streamlined connection experience across hundreds of creator platforms and report accurate first party data from them, makes life easier for influencer marketing apps

Brands need creators and creators need brands. Influencer marketing platforms are, therefore, the bridge that connects them. Check out ideas on how you can build your own influencer marketing app for creators using Phyllo.

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What’s inside this recipe?

This is a recipe on how you can build an influencer marketing dashboard for creators using Phyllo. It consists of:

  1. A secure and creator-consented login flow that supports multiple platforms
  2. A homepage enlisting all of the creator’s connected platforms along with an overview of their total monthly income
  3. A creator bio page with all their important personal details listed
  4. A creator showcase page featuring prominent content items from their profiles along with their engagement statistics
  5. An in-depth creator dashboard highlighting the creator’s follower count, follower gender segmentation, average engagement rate, and other similar metrics

Important data attributes used

This is an indicative list of the data attributes used across our products to power this recipe

Identity

platform_username
full_name
email_id
gender
date_of_birth
introduction
image_url
reputation.follower_count
reputation.following_count
reputation.content_count

Engagement

url
type
media_url
external_id
thumbnail url
platform_profile_name
engagement.like_count
engagement.comment_count
engagement.view_count

Audience

gender_age_distribution.gender
gender_age_distribution.value
gender_age_distribution.age_range

Income

external_id
transaction_at
amount
type
currency

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