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Customer Implementation - Beacons

Connect SDK
Identity API
Audience API
Engagement API

Problem:

Beacons wanted to add support for multiple creator platforms without increasing their infrastructure overhead and build beautiful, shareable media kits for their creators

Solution:

Phyllo let Beacons streamline onboarding for creators across platforms with a single API pipe and helped them build best-in-class creator media kits combining identity, engagement and audience demographic data

Check out how top companies in the creator economy space like Beacons use data from Phyllo to achieve their goals. These success stories will inspire you to build the best possible version of your app. Good luck!

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What’s inside this recipe?

Beacons is a leading creator economy company driven by a mission to provide better economic opportunity to millions of creators around the world. They use Phyllo as the key creator data pipe to power multiple features such as:

  1. A single API pipe to streamline account connections across multiple platforms such as Instagram, TikTok, Twitter, YouTube and Twitch
  2. Industry-leading media kits that serve as interactive creator resumes featuring prominent content items, engagement metrics and audience demographics across platforms
  3. ‘Verified by Beacons’ badges that helped weed out and remove fake creator identities
  4. Creator reputation blocks that helped creators showcase their fan following to attract better brand deals
  5. In-depth creator analytics to ensure creators are always on top of how their content is performing and taking actionable measures to stand out

Important data attributes used

This is an indicative list of the data attributes used across our products to power this recipe

Identity

platform_username
full_name
image_url
reputation.follower_count
reputation.subscriber_count
introduction
category
website
url
is_verified

Engagement

url
type
media_url
external_id
thumbnail url
engagement.share_count
engagement.like_count
engagement.comment_count
engagement.view_count
published_at
engagement.reach_organic_count
engagement.impression_organic_count

Audience

countries.code
gender_age_distribution

Income

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