Influencer marketing - the latest entry to the world of digital marketing - is making huge waves across the world. Brands are pouring tons of resources into the creator economy, and the industry is projected to have a CAGR of a staggering 32% from 2022 to 2029. (Yahoo Finance)
That said, influencer marketing is not easy; brands need careful planning and a solid strategy to get good results. Fortunately, there’s no dearth of tools to help marketers perfect their campaigns.
In this article, we explore the 13 best tools for influencer marketing that brands use to squeeze maximum ROIs out of their campaigns.
To know more about Influencer Analytics Tools, read our exclusive blog here: A Guide to Influencer Analytics Tools
Why do you need influencer marketing tools?
Influencer marketing tools are commonly needed to -
- Find and verify the perfect influencers for a promotion
- Get the relevant data for campaigns
- Build, execute, and manage campaigns
Let’s explore these in depth:
1. Influencer marketing tools help marketers find creators for their campaigns
With the rapid growth in the creator economy, brands have plenty of choices when searching for influencers for their campaigns. But to get the maximum ROI on their campaigns, marketers have to choose creators whose follower demographics are closely aligned with their target audience.
Another aspect is that influencer marketing often has a long-term impact on a brand’s reputation, and marketers need creators that accurately portray their brand and tone.
Influencer marketing tools can help marketers find the perfect creator for their brand and campaign.
2. Influencer marketing tools help brands get relevant data for their campaigns
Unlike traditional marketing, there are many parameters in influencer marketing that marketers must fine-tune to get good results. To get the best results, marketers need to follow a data-centric approach to influencer marketing.
But getting this data is not easy. In many cases, the influencer data is gated within social media platforms. For example, impressions on a LinkedIn post are not available for third-party tools.
While marketers can manually collect some of this data, it's very resource intensive, and in some cases, it is simply not available publicly. For instance, marketers will find it difficult to go through comments and engagements on different Instagram profiles and verify if they’re coming from actual followers.
With powerful influencer marketing tools, marketers can overcome this hurdle and build data-centric campaigns.
Here is how you can measure the ROI of your influencer marketing campaigns: Influencer Marketing ROI: Measuring the Impact of Your Campaigns
3. They help Build, Execute, and Manage campaigns
Influencer marketing campaigns can be complicated; finding the right influencer is just the beginning. Marketers have to identify how best to reach the audience; they have to figure out the right type of content, the right platform, when to launch the campaign, how to present their product, and other aspects that make up a promotion.
Once the campaign is launched, brands have to measure the reach, impressions, response from the audience, conversions, and other metrics.
Many popular influencer marketing tools are designed to help marketers with that.
Learn why influencer data is important for your campaign: The Importance of Influencer Data: Value for Marketing
Here are the 13 best tools for influencer marketing
insightIQ offers four tools for influencer marketing. They help marketers find and manage creators, track campaigns and report influencer collaborations.
insightIQ’s AI-powered influencer search tool is their highlight. The tool searches across social media platforms and analyzes every piece of content collaboration an influencer has executed and uses this data to help brands find the influencers best suited for them.
Through insightIQ’s dashboard, marketers can find in-depth information about an influencer’s content and the campaigns they have done. Marketers can view engagement rates, reach, number of posts, and other details of the campaigns and promotions the creator has executed.
Pitchbox is largely an outreach tool for influencer marketing. Rather than finding the right creators, Pitchbox helps marketers connect and work with them.
The platform helps marketers to connect with influencers, follow up with them, and build relationships with minimal resources.
Besides reaching out to influencers, marketers can also use Pitchbox to reach out to publishers and online media to build backlinks and improve their SEO scores.
Influencity is a top influencer marketing tool that can cover all aspects of influencer marketing. The platform can help you find influencers, manage relationships with them, take control of your campaigns, and evaluate their success. It can also help influencer marketing managers filter influencers by their audience and aesthetic.
Marketers can also access creator data, collaborate with their colleagues, and create long-term marketing plans and decisions with Influencity’s influencer and campaign management solutions,
Upfluence is an all-in-one influencer marketing tool with everything from influencer discovery to a payments platform that supports all currencies, removes negotiation, and automates payment-related tasks.
With its database of more than 3 million creators, Upfluence helps businesses find creators who already follow the brand and are more likely to accept collaborations. Marketers can also easily evaluate influencer performance and audience with Upfluencer’s influencer analysis tools.
Besides these tools, Upfluence also has solutions built for managing entire campaigns and calculating metrics and ROI from them.
Collabstr simplifies influencer marketing to the bare essentials. Instead of complicated negotiations and contracts with creators, Collabstr offers marketers one place to buy pre-designed content packages from them.
Influencers are thoroughly vetted by the platform, and once you have paid for and purchased the content, the platform holds the payment until the influencer shares the deliverables. The platform has no upfront costs, and marketers can get packages for as little as $100 to as high as $3000.
trend.io focuses on user-generated content and has a unique approach to influencer marketing. Like Collabstr, they make it easy to connect with creators. But instead of different packages for different creators, they have priced their services per the number of photos and videos.
Here’s how it works:
Imagine you’re a business owner or a marketer who wants a couple of photos and videos of your products. Traditionally, this involves reaching out to multiple influencers, building contracts, and managing a team of content creators.
But with trend.io, you can create a brief, choose any of the three packages, sit back, and wait for creators to reach out to you.
Aspire is one of the best influencer marketing tools with a complete range of solutions from searching for influencers to measuring ROI.
Their influencer search solution lets you narrow down creators on Instagram, Tiktok, YouTube, and Pinterest based on their age, location, number of followers, and other factors. The platform also offers detailed influencer data about these creators.
Aspire also has a creator marketplace where marketers can post campaign details and invite applications from influencers. With their content management solution, marketers can streamline the production and publishing of influencer content.
PostForRent is an influencer marketing tool and a complete agency rolled into one. The platform has an influencer search tool, a creator marketplace, and a proprietary influencer marketing software called NEXT.
NEXT promises to improve team efficiency within influencer marketers by up to 150% and productivity by 20%. The software packs campaign tracking, digital contracts, performance analytics, and payment functionality into a single solution.
PostForRent also offers completely managed influencer marketing campaigns. Businesses can just set the goals and objectives, and their team will handle the campaign and deliver the results.
affable.ai offers marketers an influencer search tool with access to six million influencers’ data, a CRM to manage collaborations and powerful tools to keep track of campaigns and measure their success.
One of their highlights is a solution that lets marketers track their competitors’ campaigns. By tracking influencer trends and campaigns, affable can offer detailed insights into what your competitor is doing.
The platform also helps agencies and brands avoid unsafe content. Their AI platform searches through influencers’ feeds and content to check for content that may negatively affect the brand. Affable also regularly scans news from different outlets to track any negative or positive publicity around influencers on their platform.
Followerwonk is a marketing tool for Twitter users and is largely used for finding Twitter profiles relevant to your interests and growing your followers.
The platform is largely directed toward Twitter users and less toward marketers. That said, brands can use the solution to analyze their Twitter feed, find out profiles worth connecting with, and analyze their followers.
Heepsy is an influencer marketing tool for finding creators on Instagram, YouTube, TikTok, and Twitch.
With Heepsy, marketers can look up influencers based on their location, audience, platform, keywords, engagement, and other filters. Heepsy also offers influencer statistics and helps marketers avoid fake followers.
Captiv8 is a complete influencer management tool. It offers marketing agencies and brands tools for managing influencers, content, workflow, and running campaigns.
Captiv8 is a workflow solution for marketing agencies and an influencer marketing platform rolled into one. It has an influencer discovery tool, campaign management solutions, and social insights tool that helps marketers build and manage creator relationships. But it also has workflow templates to streamline the processes in a team and keep the organization agile.
Phyllo is an influencer marketing tool that offers both - authenticated and public influencer data straight from social media platforms.
The best part about Phyllo is that it eliminates infrastructural overheads for marketers working with many influencers on multiple social media platforms. You need to build APIs from different social media platforms to get accurate and up-to-date data. But it's not easy to build, manage, and maintain many APIs and scale them as necessary.
Phyllo takes care of these aspects all in one sweep and offers you a single API to access influencer data from multiple platforms. With Phyllo, you can build custom solutions for your needs.
Ready to take influencer marketing to the next level? Sign up now
Phyllo empowers businesses to build their solutions and get them to market with the smallest development costs and infrastructural overheads. With little technical expertise and resource, you can be the next big thing in influencer marketing.
Sign up now and start building.