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LinkedIn has become the go-to platform for professionals, brands, and recruiters looking to connect with the right audience. With over 1 billion members, LinkedIn data is a goldmine for businesses. To tap into this data at scale, many turn to the LinkedIn API. But a common question arises: is the LinkedIn API free, and what’s included in paid plans?
This guide unpacks LinkedIn API pricing, what developers and businesses can access for free, and when you might need to explore paid or approved partner programs.
What is the LinkedIn API?
Before we dive into pricing, it’s important to understand what the LinkedIn API actually is and how it works.
The LinkedIn API is a set of tools that allow developers to integrate LinkedIn features and data into external apps, platforms, and workflows. Instead of manually pulling profile data or engagement metrics, the API delivers programmatic access in a structured format.
Core Uses of the LinkedIn API
Some of the most popular applications of the LinkedIn API include:
- Authentication: Sign in with LinkedIn to verify users.
- Profile access: Pull user details like name, headline, and profile picture.
- Connections: View and manage professional connections.
- Jobs and recruiting: Automate job postings and candidate sourcing.
- Content engagement: Track likes, comments, and shares on posts.
Does LinkedIn Have an API?
Yes, LinkedIn does offer an official API. However, not all APIs are publicly available, and access varies depending on your use case.
LinkedIn restricts certain data endpoints to protect user privacy and ensure compliance. For example, basic profile and authentication APIs are open to developers, while advanced marketing and data APIs are typically reserved for LinkedIn’s approved partners.
If your brand is looking to conduct social media intelligence or social screening on influencers, platforms like GetPhyllo’s Social Media Intelligence provide a more scalable and compliant approach to LinkedIn data than trying to rely on unauthorized scrapers.
Is the LinkedIn API Free?
The answer is partly yes, partly no. LinkedIn offers some free API access for basic functions, but more advanced features require paid access or LinkedIn partner approval.
Free Access Includes:
- Sign In with LinkedIn (authentication).
- Basic profile data such as name, profile picture, and headline.
- Lite profile API for limited details like email address and locale.
Paid Access or Restricted Access Includes:
- Full profile API for detailed professional data.
- Marketing Developer Platform for ad analytics and campaign management.
- Recruiter API for talent sourcing at scale.
- Sales Navigator API for advanced lead generation.
This makes it crucial for businesses to evaluate what they need from LinkedIn data and whether free access will suffice.
LinkedIn API Pricing Explained
Unlike other platforms that publish straightforward pricing, LinkedIn doesn’t have a public “menu” of API costs. Access and pricing often depend on your partnership status and use case.
Here’s a simplified breakdown:
In most cases, access to advanced LinkedIn data isn’t billed like a SaaS tool (per API call). Instead, it’s packaged as part of enterprise agreements, advertising spend commitments, or partner contracts.
For smaller businesses that don’t qualify for LinkedIn’s enterprise pricing, APIs from providers like GetPhyllo’s Social Listening API can fill the gap by offering structured access to social data across multiple platforms.
LinkedIn API Free vs Paid: A Closer Look
To make the decision clearer, let’s compare what free and paid access really gives you.
If your business simply wants to add “Login with LinkedIn” to an app, the free API works. But if you want in-depth insights for influencer vetting, recruiting, or competitive analysis, you’ll likely need paid access or third-party APIs.
Why LinkedIn Restricts API Access
Some may wonder why LinkedIn doesn’t just open everything up with a pay-per-use model like other platforms. The reasoning lies in:
- Privacy concerns: LinkedIn data is highly sensitive, as it deals with careers and professional identity.
- Data protection regulations: Compliance with GDPR, CCPA, and other laws requires strict control.
- Business strategy: LinkedIn monetizes through premium subscriptions and ads, so unrestricted APIs could undermine revenue.
This controlled access ensures that only trusted partners can work with large-scale data.
Alternatives to LinkedIn API for Social Listening
If you’re primarily interested in social listening and monitoring rather than recruiting or ads, you don’t always need LinkedIn’s native API.
Platforms like GetPhyllo’s Social Screening and Social Media Intelligence help brands analyze influencers, track sentiment, and capture insights across LinkedIn and other platforms.
These tools often provide:
- Audience authenticity checks.
- Sentiment analysis of posts and comments.
- Competitive benchmarking.
- Real-time monitoring with compliant data sourcing.
APIs and Influencer Vetting
Influencer marketing is a major reason businesses explore LinkedIn data. But with fake profiles and credibility risks, brands need reliable vetting processes.
With Phyllo’s Influencer Vetting for Brand Safety, brands can go beyond surface-level data and verify whether an influencer’s audience is authentic and aligned with brand values. APIs streamline this by connecting directly to creator data instead of relying on screenshots or self-reported numbers.
Key Takeaways: Is LinkedIn API Free?
- Yes, but limited: The LinkedIn API is free for basic features like authentication and lite profiles.
- Advanced data is paid: Marketing, recruiter, and sales APIs require enterprise agreements or partner approval.
- No public pricing: Costs vary based on contracts and usage, unlike APIs from platforms like Facebook or Twitter.
- Alternatives exist: Third-party tools such as Phyllo’s Social Listening API give businesses structured access to social data without the restrictions of LinkedIn’s closed ecosystem.
FAQs on LinkedIn API Pricing and Access:
1. Is LinkedIn API free?
Yes, LinkedIn offers free API access for basic authentication and limited profile data. However, advanced features require paid or partner access.
2. How much does LinkedIn API cost?
LinkedIn doesn’t publish standard pricing. Costs are tied to enterprise agreements, advertising commitments, or partner contracts.
3. Can I use the LinkedIn API for influencer vetting?
Not directly, unless you have partner-level access. Instead, brands use solutions like Phyllo’s Influencer Vetting for Brand Safety.
4. Does LinkedIn have a marketing API?
Yes, LinkedIn offers a Marketing Developer Platform API, but it is available only to approved partners and comes with enterprise pricing.
5. What are the best alternatives to LinkedIn API for social listening?
Third-party platforms like Phyllo’s Social Media Intelligence and Social Screening provide compliant, scalable data access for social listening and monitoring.
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