Social context infrastructure for AI.
Your agent is only as smart as the data it can reach. Phyllo gives AI products grounded, structured, real-time social context across 25+ platforms.
Grounded beats hallucinated, every time.
When your agent reasons about a creator, a brand, or a community, the quality of its answer is bounded by the quality of its inputs. Phyllo's data layer was built to be agent-friendly from the start.
Grounding without
hallucination
Every answer your agent gives about a creator can be backed by a verifiable Phyllo response. Followers, recent post, engagement, audience demographics — all current, all from the platform itself.
MCP-ready
tool calls
Endpoints are shaped for LLM tool use. Clean JSON, predictable parameters, idempotent reads. Drop them into your MCP server or function-calling stack with minimal glue.
Context window
efficient
Normalized, compact JSON minimizes token cost when you stuff results into the prompt. Same fields across platforms means less branching in your agent prompt engineering.
Live retrieval,
not snapshots
Each call returns the current state of the data. Combined with webhooks, your agent can stay continuously in sync with what platforms expose, without polling loops.
Webhooks for
agent memory
Subscribe to events on tracked creators or brands. Your agent's memory updates as the world changes. No more "your data is from three weeks ago."
One schema across
25+ platforms
Your agent does not need to know how Instagram differs from TikTok differs from YouTube. The same fields come back, same shape, same units.
What teams are shipping.
Five patterns we see most often. Each becomes a 10x better experience when the agent has live, structured social data underneath.
Creator research
copilots
An agent that takes a brief and returns 50 vetted creators with audience match scores, recent campaign signals, and pricing context. Phyllo provides Profile Analytics, Audience, and Engagement in one tool call per creator.
Reputation and
narrative agents
An agent that watches conversations about a brand and explains why sentiment shifted. Phyllo's Comment Analysis returns sentiment, intent, and aspect at the comment level so the explanation is concrete.
Recruiting and
partnership copilots
An agent that watches conversations about a brand and explains why sentiment shifted. Phyllo's Comment Analysis returns sentiment, intent, and aspect at the comment level so the explanation is concrete.
Underwriting and
KYC assistants
An agent that decides whether a creator qualifies for a loan, a payout, or a verified status. Phyllo's Income, Audience, and Social Screening APIs deliver the inputs.
PR research
agents
An agent that surfaces and summarizes earned-media mentions, identifies the journalists and creators driving them, and recommends outreach. Listening + Profile + Comment Analysis.
Trend-aware
creative agents
An agent that generates content briefs grounded in what is actually performing in the category. Profile Analytics + Content Fetch supply the trending context.
Three patterns for plugging Phyllo into your agent.
reasoning
Expose Phyllo endpoints as tools in your function-calling layer. The agent decides which to call based on the question. Best for ad-hoc research and copilot interfaces.
Pairs with OpenAI, Anthropic, Gemini, MCP servers
retrieval
Phyllo populates a vector or document store you query at agent runtime. Best when your agent answers many questions about a fixed set of creators, brands, or topics.
Pairs with Pinecone, Weaviate, pgvector, custom RAG
agent memory
Phyllo webhooks update your agent's memory store as the world changes. Best for monitoring agents that need fresh state without polling overhead.
Pairs with Mem0, Letta, custom memory layers
