Audience API
First-party audience demographics for every creator who connects via OAuth. Age, gender, geography, language, interests, brand affinities, and real vs. fake detection. Data that scrapers cannot reach.
Six audience signals on one normalized schema.
Pulled directly from the platform via the creator's OAuth grant. No estimates, no scraping, no third-party panels.
Verified
demographics
Age, gender, geography, language, interests. Direct from the platform, not estimated from third-party panels.
Real vs. fake
detection
Bot and fake-follower scoring on every connected creator. Authentic-reach percentage included by default.
Geo +
language
Top countries, cities, and language distribution. Language tags for every audience cluster, multi-locale ready.
Interests and
brand affinity
Topical interest categories and brand affinity scores. Useful for fit-scoring against any campaign brief.
Cross-platform
unified
Same field names whether the creator connects Instagram, TikTok, YouTube, Twitch, X, or LinkedIn. Build once.
Webhook-driven
refresh
Push notifications when audience data changes. No polling. Stay in sync as platforms refresh their analytics.
What an Audience call returns.
One call. One schema. Every platform.
Once a creator connects via the Connect SDK, the Audience endpoint returns a complete normalized audience record. Country splits, age band, gender, language, interest categories, real-audience percentage. Same shape on every platform.
Refresh happens automatically when the platform updates its analytics — pushed to your webhook.
Where the Audience API powers products.
Roster verification
Verify audience quality before featuring creators on your platform. Block creators with high fake-follower ratios; surface ones with engaged, real audiences.
Used by Julius targeting, Storyclash discovery
Campaign audience matching
Score creators against your target persona. Filter discovery by audience demographics. Run pre-campaign audience overlap checks before signing deals.
Used by agency-side partnership desks
Underwriting verified reach
Before approving creator loans or advances, verify the audience is real. Bot-filtered reach is the input that separates safe underwriting from inflated numbers.
Used by Karat underwriting
Brand-creator fit scoring
Compare audience interest distribution to the brand's persona. Surface partnerships where the audience already cares about the category.
Used by Dept campaigns, Ulta Beauty briefs
