Once a creator connects their Instagram account through the SDK, you get access to:

Identity: Username, display name, bio, profile picture, follower/following counts, mediacount, verification status, account type (Business/Creator/Personal), linked Facebook Page
Content: All posts, Reels, carousels, and Stories (with mentions and hashtag filtering). We fetch 90 days of historical content on initial connection.
Engagement metrics: Likes, comments, shares, saves, impressions, reach, organic reach,views, average watch time (for Reels)Audience demographics: Age, gender, geography (city/country), active hours
Stories data: Full story analytics including views, likes, replies, and brand mention filtering— Stories data refreshes every 3 hours
Comments: Full comment text with sentiment analysis

Without creator authentication, you can search from 125M+ Instagram profiles and access publicly available data:follower count, post count, bio, recent public posts, engagement rates, estimated audience demographics, and content performance metrics. However, private metrics like impressions,reach, story data, and detailed audience breakdowns require authentication.

Yes. This is one of our key differentiators. The Authenticated API provides full Instagram Story data with the ability to filter stories for specific brand mentions and hashtags. You get engagement metrics (views, likes,replies) for each story. Stories data refreshes every 3 hours to capture content before it expires.

Instagram APIs are widely used for building influencer discovery platforms, creator analytics dashboards, social listening tools, marketing intelligence platforms, and competitive analysis tools. Businesses use Instagram data to analyze creator performance, monitor hashtags, and track campaign engagement.

Developers can get started by accessing Phyllo’s API sandbox and generating API keys. Once authenticated, they can retrieve Instagram profiles, posts, hashtags, and engagement data through simple API calls and integrate the data into their products or analytics platforms.

For the AuthenticatedAPI via the Graph API route, yes — the Instagram account must be a Business or Creator(Professional) account linked to a Facebook Page. However, Phyllo also supports InstagramLogin (launched after Meta deprecated the Basic Display API in December 2024), which allows personal accounts to connect with more limited data. For the Public API, no account requirements apply — we can pull publicly available data for any public profile.

Yes. Metadeprecated the Basic Display API in December 2024. Phyllo offers a seamless alternative through our Instagram Login integration, which allows sign-in via Instagram or Facebook without requiring a professional account, and provides more data points than the old Basic Display API.Many of our customers migrated to us specifically because of this deprecation.

Yes, Reels are fully supported. You can retrieve Reel content, view counts, likes, comments, shares, saves, average watch time, and reach. When querying the Engagement API, make sure to specify the content type to ensure Reels data is included in the response.