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Influencer Marketing App for Brands

Connect SDK
Identity API
Audience API
Engagement API

Problem:

For influencer marketing platforms, it is very difficult to onboard verified influencers. The engineering effort required to integrate with multiple social platforms, validate the identity of creators and get reliable creator data is a major hurdle

Solution:

Phyllo, with its ability to provide a streamlined connection experience across hundreds of creator platforms and report accurate first party data from them, makes life easier for influencer marketing apps

Brands need creators and creators need brands. Influencer marketing platforms are, therefore, the bridge that connects them. Check out ideas on how you can build your own influencer marketing app using Phyllo.

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What’s inside this recipe?

This is a recipe on how you can build an influencer marketing dashboard for brands using Phyllo. It consists of:

  1. A brand login page where members from your team can login to see how the brand’s campaigns and creators are performing
  2. A ‘Creators’ page that enlists the profiles of all the creators the brand currently partners with. It can be filtered according to multiple creator credentials such as their usernames, tags, connected platforms, reach and engagement rates
  3. An individual creator profile page that acts as a complete repository on the creator’s content. It consists of their profile picture with a verification badge, bio, location details, content showcase with likes, comments and impressions, follower and following counts, number of posts, audience gender segmentation, and more.

Important data attributes used

This is an indicative list of the data attributes used across our products to power this recipe

Identity

platform_username
full_name
email_id
gender
date_of_birth
introduction
image_url
reputation.follower_count
reputation.following_count
reputation.content_count
address

Engagement

url
type
media_url
external_id
thumbnail url
platform_profile_name
engagement.like_count
engagement.comment_count
engagement.view_count

Audience

gender_age_distribution.gender
gender_age_distribution.age_range
gender_age_distribution.value

Income

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