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Social Pro

Connect SDK
Identity API
Engagement API
Audience API
COMMENTS API

Problem:

Analytics are a crucial component in a creator's journey to success. However, as native analytics pages on social media platforms often deviate from the seamless user experience and traditional user view, it becomes challenging for users to fully grasp and utilize the data.

Solution:

Social Pro presents creators with advanced analytics about their reputation, content, and follower data via a customizable sidebar on the web apps of social media platforms.

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What’s inside this recipe?

Social Pro is a nifty creator analytics tool that has been conceptualized by the Phyllo team. It is a web extension that works as a sidebar whenever a creator opens Instagram on the web. Here are some of it's prominent features:

  1. A secure and creator-consented login flow powered by Phyllo
  2. An onboarding flow that is tailored to the individual, allowing creators to make a preset view of analytics based on their preferences
  3. A hinder-free sidebar with:
    • Minimize capability enabling creators to simultaneously view posts and analytics
    • A multi-page view, providing a variety of analytics screens for different sections of the application
    • A fully customizable layout, allowing for the incorporation of multiple analytics widgets
  4. A local time-series database with periodically refreshed analytics data

Important data attributes used

This is an indicative list of the data attributes used across our products to power this recipe

Identity

reputation.follower_count
reputation.following_count
reputation.content_count

Engagement

url
type
external_id
engagement.like_count
engagement.comment_count
engagement.view_count
engagement.share_count
engagement.save_count
engagement.reach_organic_count
engagement.reach_paid_count
commenter_username
commenter_profile_url
text
like_count
reply_count
published_at

Audience

gender_age_distribution.gender
gender_age_distribution.age_range
gender_age_distribution.value
cities.name
cities.value
countries.code
countries.value

Income

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