Social Listening Competitor Landscape: Where Phyllo Stands Apart

There are no competitors who offer Social Listening for Creator Discovery specifically. But they have the features to do it. We’re leveraging our unique position - existing connections with existing discovery platforms and tools, to propose something they haven’t heard of anywhere else on the market.
Most other solutions focus on Customer Experience (CX) and brand marketing analytics. While tools like Meltwater, Talkwalker, and Sprinklr serve large enterprise teams, Phyllo’s Social Listening API focuses on enabling developers, startups, and marketing intelligence platforms to build their own social data products with real-time access to creator and audience insights.

Creator and influencer vetting

through its Influencer Vetting API

Creator and influencer vetting

through its Influencer Vetting API

Creator and influencer vetting

through its Influencer Vetting API
This flexibility allows businesses to design monitoring systems tailored to their brand, rather than adapting to rigid dashboards.

What Makes Phyllo’s Approach Different

Most other solutions focus on Customer Experience (CX) and brand marketing analytics. While tools like Meltwater, Talkwalker, and Sprinklr serve large enterprise teams, Phyllo’s Social Listening API focuses on enabling developers, startups, and marketing intelligence platforms to build their own social data products with real-time access to creator and audience insights.
Phyllo’s Powers

Social Listening Tool Comparison Overview

The following table compares Phyllo with other major players in the social listening and media intelligence ecosystem, across features like data coverage, alerting, AI capabilities, and media types supported.
Trend Detection
Phyllo
Meltwater
Talkwalker
Sprinklr
Brand watch
Mention
Demo
-
-
-
-
-
Tracking criteria for Brand Monitoring
Keywords, hashtags, mentions
Keywords, hashtags, mentions
Keywords, hashtags, mentions
Keywords, hashtags, mentions
Keywords, hashtags, mentions
Keywords, hashtags, mentions
Social Media Sources
Instagram, TikTok, X, LinkedinUpcoming: Youtube(Vendors shortlisted for Reddit, Google, Pinterest, Threads, Facebook)
X, FB, IG, Snapchat, Reddit, Pinterest, Twitch, YT, Line
Facebook, X, Pinterest
Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, WhatsApp
Facebook, Instagram, YouTube, Twitter, Reddit, LinkedIn, Bluesky, Tumblr, Reddit
Facebook, Instagram, Twitter, Reddit, Videos, TikTok, Pinterest, YouTube, LinkedIn
Other Sources
-
TV, Radio, Podcasts, marketplace & review websites, online publications
150 million websites (including forums, newsletters, blogs, news sites) across 239 geos
400K+ media sources and 1B+ websites
-
Surveys, customer feedback, News, Web, Forums, Blogs
Real time alerts
Yes
Yes
Yes
Yes
Yes
Yes (alerts need to built on top of the APIs)
Time Limits
Varies by platform
15 months
5 years
-
Data Since 2010
2 years
Content item limits
Varies by platform
None
-
None
-
-
Sentiment Analysis
Possible but not programmed
Yes
Yes
-
-
Yes
Image reading (contextual)
Yes
Yes
Yes
Trend Detection
Yes
-
Video reading
Yes
-
Unsure, but likely yes
-
No
No
Trend Detection
No
-
Yes
Yes
Yes
Yes
AI features
Can build AI agent for social listening
AI chatbot to ask questions on insights
AI summaries on trends and topics
AI chatbot to ask questions on insights
AI summaries on trends and topics
No specified AI features related to Social Listening
Positioned as an AI powered social media suite
Trend Detection
Insights Exporting/Sharing
-
-
-
-
Yes
-
APIs vs Tool
APIs
Dashboard
Dashboard
Dashboard
Both
APIs
Respond Capability (Publish)
Workflow required (No)
-
-
Yes
-
Yes
Location-based content fetch
Yes (IG)
-
-
-
-
-
Yes (IG)
-
-
-
-
-
-

What Makes Phyllo’s Approach Different

Want to see how Phyllo stacks up against each platform in detail? Explore our head-to-head comparisons below:
Each comparison dives deeper into data coverage, sentiment analysis, AI capabilities, and integration options, helping teams evaluate which platform aligns best with their goals.
Social listening tools are evolving rapidly to keep pace with the speed of online conversations. Phyllo bridges the gap between creator data and social intelligence, empowering platforms to go beyond monitoring—to understanding influence, intent, and impact.