Phyllo Vs Meltwater; Which Social Listening Solution Fits You the Best?
Choosing between Phyllo and Meltwater depends on whether you need developer-ready APIs or an out-of-the-box social listening dashboard. This detailed comparison breaks down how both stack up across features, integrations, and data intelligence capabilities.
Both Phyllo and Meltwater help businesses analyze social media conversations and monitor brand performance online. However, Phyllo’s API-first approach enables teams to build custom social intelligence workflows, while Meltwater offers a dashboard-based solution designed for media and PR professionals.
Revenue (ARR; USD): 200M
Company size: 5k
Location: California US
Customers
Overview of Meltwater
.png)
About
.png)
Meltwater works on traditional media, social media, and customer (via integrations to company records, slack, portals) to give intelligence on all three, or combined.
.png)
They offer social listening & media intelligence, along with deep research across online sources, publishing houses, NGOs, etc.
Social Listening
.png)
Meltwater provides ‘insights on audience target groups’ from social media, for improved customer knowledge.
.png)
Their sources include social media (X, FB, IG, Snapchat, Reddit, Pinterest, Twitch, YT, Line), TV, Radio, Podcasts, and marketplace & review websites data.
.png)
It tracks all brand mentions in real time for a brand. They also provide alerts in real time for mentions. To make large volumes of data readable, they offer sentiment analyses.
.png)
They offer upto 15 months of historical data. There’s no cap on the number of keywords to monitor or the number of contents fetched. All relevant items are fetched. Past queries are also recorded in the search library.
.png)
They offer advanced image recognition that allows contextual image reading.
.png)
.png)
.png)
.png)
.png)

.png)
Phyllo vs Meltwater: Feature Comparison
Feature
Phyllo
Meltwater
Product Type
APIs
Dashboard
Data Sources
Instagram, TikTok, LinkedIn, X (YouTube & Reddit upcoming)
X, Facebook, Instagram, Reddit, Pinterest, YouTube, etc.
Real-Time Alerts
Yes
Yes
Historical Data
Varies by platform
15 months
Sentiment Analysis
Possible via API
Yes
AI Capabilities
Build AI agents for social listening
None specific
Trend Detection
No
Partial
Media Coverage
Social + influencer data
Social + news + media outlets
Frequently asked questions
1. What is the main difference between Phyllo and Meltwater?
Phyllo provides API-based access to real-time social data, while Meltwater focuses on dashboard-driven media monitoring.
2. Does Phyllo include traditional media tracking like Meltwater?
Phyllo focuses on social and influencer data rather than TV or radio sources.
3. Can I integrate Phyllo data into my analytics stack?
Yes. Phyllo’s APIs are designed for custom integration across CRM, analytics, or AI tools.
4. What platforms do you check during the screening?
Instagram, TikTok, LinkedIn, and X, with upcoming support for YouTube and Reddit.
Compare Phyllo With Other Social Listening Tools
Want to see how Phyllo stacks up against each platform in detail? Explore our head-to-head comparisons below:
.png)
