Phyllo vs Brandwatch: Which Social Listening Platform Works Best for You?

Both Phyllo and Brandwatch offer advanced capabilities for tracking online conversations and analyzing audience sentiment. The difference lies in their approach — Phyllo provides API-based access for real-time social and influencer data, while Brandwatch delivers an enterprise-grade dashboard focused on deep analytics and consumer intelligence.
Use
Phyllo’s Social Listening API
to build custom intelligence workflows or integrate directly with your analytics tools, or explore the
Influencer Vetting API
for screening creators at scale.
Revenue (ARR; USD): 5.5M
Company size: 200+
Location: Paris, France
Customers

Overview of Mention

About
Mention is a social listening and media monitoring platform designed for PR teams, marketers, and agencies. Its tools are centered around brand monitoring, reputation management, and crisis aversion use cases.
Social Listening
Platforms covered include Facebook, Instagram, Twitter, Reddit, Blogs, Forums, TikTok, Pinterest, YouTube, and LinkedIn, with additional radio and TV
coverage in the US and Canada.
Offers up to 2 years of historical data, along with analytics for reach, volume, sentiment, location, and emotion.
Sentiment analysis is available, and response publishing can be automated using APIs.
Mentions and trends are displayed through visual dashboards including charts, maps, and key figures.

Phyllo vs Mention: Feature Comparison

Feature
Phyllo
Sprinklr
Product Type
APIs
Dashboard
Data Sources
Instagram, TikTok, LinkedIn, X (YouTube & Reddit upcoming)
Facebook, Instagram, Twitter, Reddit, TikTok, Pinterest, YouTube, LinkedIn, Blogs, Forums
Real-Time Alerts
Yes
Yes (requires setup in API)
Historical Data
Varies by platform
2 years
Sentiment Analysis
Possible via API
Yes
AI Capabilities
Build AI agents for social listening
Not specified
Trend Detection
No
Yes
Media Coverage
Social + influencer data
Social + news + TV/radio (US & Canada)
Export Options
API-based
Visual dashboards and reports
Respond Capability
Workflow required
Yes (via programmed APIs)

Frequently asked questions

1. What is the main difference between Phyllo and Brandwatch?

Phyllo provides API-level access to raw social and influencer data, while Brandwatch offers a ready-to-use dashboard for analytics, reporting, and visualization.

2. Does Phyllo include traditional media tracking like Brandwatch?

 No. Phyllo focuses on social and influencer data rather than news or media outlet sources.

3. Can Phyllo integrate with Brandwatch or other analytics tools?

Yes. Phyllo’s APIs allow integration with existing analytics platforms, CRMs, or AI tools to extend your data workflows.

4. Which platforms does Phyllo cover?

Instagram, TikTok, LinkedIn, and X, with upcoming support for YouTube and Reddit.

Compare Phyllo With Other Social Listening Tools

Want to see how Phyllo stacks up against each platform in detail? Explore our head-to-head comparisons below:
Phyllo vs Talkwalker →
Phyllo vs Meltwater →
Phyllo vs Sprinklr →
Phyllo vs Brandwatch →