Phyllo vs Brandwatch: Which Social Listening Platform Works Best for You?
Both Phyllo and Brandwatch offer advanced capabilities for tracking online conversations and analyzing audience sentiment. The difference lies in their approach — Phyllo provides API-based access for real-time social and influencer data, while Brandwatch delivers an enterprise-grade dashboard focused on deep analytics and consumer intelligence.
Use
Phyllo’s Social Listening APIto build custom intelligence workflows or integrate directly with your analytics tools, or explore the
Influencer Vetting API
for screening creators at scale.
Revenue (ARR; USD): 100M
Company size: 1k
Location: London, UK
Customers
Overview of Brandwatch
About
Brandwatch is a data intelligence-driven social media suite, best known for its Social Listening and Consumer Intelligence products. It helps brands monitor public conversations, uncover trends, and analyze consumer sentiment to inform strategic decisions.
Social Listening
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Brandwatch is a data intelligence-driven social media suite, best known for its Social Listening and Consumer Intelligence products. It helps brands monitor public conversations, uncover trends, and analyze consumer sentiment to inform strategic decisions.
Coverage includes Facebook, Instagram, YouTube, Twitter, Reddit, LinkedIn, Bluesky, and Tumblr, with Firehose access to Twitter, Tumblr, and Reddit for comprehensive data retrieval.
Coverage includes Facebook, Instagram, YouTube, Twitter, Reddit, LinkedIn, Bluesky, and Tumblr, with Firehose access to Twitter, Tumblr, and Reddit for comprehensive data retrieval.
Features include trend spotting, real-time alerts, and export options in Excel, PPT, or PDF.
Data can also be accessed programmatically via the Brandwatch API for integrations.
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Phyllo vs Brandwatch: Feature Comparison
Feature
Phyllo
Sprinklr
Product Type
APIs
Dashboard
Data Sources
Instagram, TikTok, LinkedIn, X (YouTube & Reddit upcoming)
Facebook, Instagram, YouTube, Twitter, Reddit, LinkedIn, Bluesky, Tumblr
Real-Time Alerts
Yes
Yes
Historical Data
Varies by platform
Since 2010
Sentiment Analysis
Possible via API
Yes
AI Capabilities
Build AI agents for social listening
Advanced analytics and contextual image understanding
Trend Detection
No
Yes
Media Coverage
Social + influencer data
Social + news + media outlets
Image/Video Reading
Yes
Deep contextual image recognition
Export Options
API-based
Excel, PPT, PDF, API
Frequently asked questions
1. What is the main difference between Phyllo and Brandwatch?
Phyllo provides API-level access to raw social and influencer data, while Brandwatch offers a ready-to-use dashboard for analytics, reporting, and visualization.
2. Does Phyllo include traditional media tracking like Brandwatch?
No. Phyllo focuses on social and influencer data rather than news or media outlet sources.
3. Can Phyllo integrate with Brandwatch or other analytics tools?
Yes. Phyllo’s APIs allow integration with existing analytics platforms, CRMs, or AI tools to extend your data workflows.
4. Which platforms does Phyllo cover?
Instagram, TikTok, LinkedIn, and X, with upcoming support for YouTube and Reddit.
Compare Phyllo With Other Social Listening Tools
Want to see how Phyllo stacks up against each platform in detail? Explore our head-to-head comparisons below: