May swept us away with a whirlwind of exciting developments like the expansion of support for Audience Demographics and the inclusion of Hashtag & Mentions Attributes to the Engagement API. We're thrilled to share that we are now SOC 2 compliant and are live on RapidAPI! Read till the end to get a sneak peek at what’s coming in June!
- The Phyllo product updates for May 2023 led with SOC 2 compliance, building on the earlier SOC 2 Type 1 attestation.
- Audience Demographics now covers Facebook, giving location, gender, and age from authenticated users on YouTube, TikTok, Instagram, and Facebook.
- The Engagement API returns the hashtags a creator uses and the accounts mentioned in a post, at scale.
- Phyllo APIs are live on the RapidAPI Hub, so you can test them in a sandbox before you build.
- An Audience Sentiment API lands in June 2023 and sorts comments on a creator post by relevance and meaningfulness.
May was a month of extraordinary developments for us at Phyllo. We expanded our support for Audience Demographics to include Facebook and introduced Hashtag & Mentions Attributes into the Engagement API. We achieved yet another milestone in our ongoing commitment to data security with SOC 2 compliance and are now live on RapidAPI to enable interactive testing of our APIs. So let's dive in and check out these incredible updates:
Officially Secured: Phyllo is now SOC 2 compliant
We are thrilled to share that Phyllo has successfully obtained SOC 2 compliance, building upon our previous attainment of SOC 2 Type 1. This significant milestone exemplifies Phyllo's unwavering commitment to safeguarding data, as we prioritize the highest standards of security and privacy. With our rigorous approach, rest assured that your valuable creator data remains in trustworthy hands. Learn more about our compliance journey here.
Audience Demographics now supported for Facebook
We understand the importance of audience insights in shaping successful influencer marketing campaigns, and that's why we are extending our capabilities to include Audience Demographics for Facebook. Gain instant access to granular audience information, including location, gender, and age from authenticated users across YouTube, TikTok, Instagram, and Facebook.
Hashtag & Mentions Attributes supported in Engagement API
It’s impossible to infer creators’ content themes, collaborations, as well as their target audience without utilizing the hashtags they use or the accounts they mention. Our Engagement API now enables you to instantaneously retrieve the hashtags used by a creator along with the accounts mentioned in a post, at scale. Check out our full data guide for a platform-wise list of all the data attributes included in our Engagement API and other products.
Phyllo is now available on Rapid API for Effortless App Development:
Experience the seamless integration of Phyllo APIs through Rapid API! We are thrilled to announce that you can now effortlessly test our APIs in a sandbox environment available on the Rapid API Hub. This opportunity allows you to evaluate their vast potential for crafting influencer marketing or creator economy-focused applications. Discover the world of Phyllo on RapidAPI and embark on your development journey today!
As we wrap up an action-packed May at Phyllo, we hope that these updates add tremendous value and enhance the possibilities of your use-cases. As June unfolds before us, we are already filled with anticipation for another month teeming with excitement and innovation.
Take a sneak peek at what’s coming in June 👀
Introducing the Audience Sentiment API, that lets you gain insight into influencer engagement like never before! You can use it to analyze comments on an influencer’s posts and get a sense of the quality of engagement they’re able to drive. We go beyond traditional sentiment analysis and classify the comments based on relevance and meaningfulness. Learn more about the Audience Sentiment API here.
Curious to experience these updates firsthand? Sign up for a demo today!
Is Phyllo SOC 2 compliant?
Yes. Phyllo obtained SOC 2 compliance in May 2023, building on its earlier SOC 2 Type 1 attainment, so creator data sits behind audited security and privacy controls.
Which platforms does Phyllo support for audience demographics?
Audience Demographics covers YouTube, TikTok, Instagram, and Facebook, with Facebook added in May 2023. The data comes from creators who authenticate their accounts.
What audience data can you pull for a Facebook creator?
Location, gender, and age are available for authenticated Facebook accounts through Phyllo, the same granular audience fields it already returned for YouTube, TikTok, and Instagram.
Do you need a creator to connect an account to get audience demographics?
Yes. Demographic data on YouTube, TikTok, Instagram, and Facebook comes from authenticated users, so a creator has to connect the account before location, gender, and age flow through.
What do hashtag and mention attributes in the Engagement API return?
The Engagement API retrieves the hashtags a creator uses and the accounts mentioned in a post, at scale, which is how you infer content themes, collaborations, and target audience.
Can I test Phyllo APIs before I integrate them?
Yes. Phyllo went live on the RapidAPI Hub in May 2023, so you can call the APIs in a sandbox environment and check real responses before writing any integration code.
What is the Phyllo Audience Sentiment API?
The Audience Sentiment API, announced for June 2023, analyzes comments on an influencer's posts and classifies them by relevance and meaningfulness, not just positive or negative tone.
What does Phyllo do?
Phyllo is social data infrastructure for the creator economy, with APIs that return audience demographics, engagement, and content data from networks like YouTube, TikTok, and Instagram.
Where can I see every data attribute Phyllo returns per platform?
Phyllo publishes a platform-wise data guide listing each attribute in the Engagement API and its other products, so you can check field coverage network by network before building.
