Fetch information about a creator’s audience like their gender ratio, age distribution, and geographical locations.
- Phyllo's Audience API extends the Identity API and returns demographics for a creator's lifetime audience.
- Country, city, and age and gender distribution come back from the API, with detail varying by what each work platform shares.
- Audience data is pulled from the source platform with the creator's consent, so Phyllo removes manual collection and guesswork.
- One integration covers audience data across multiple social platforms instead of a separate build per network.
- Influencer marketing platforms, talent agencies, media kits and affiliate tools are the main use cases Phyllo lists.
If you are building for the creator economy, you know that getting access to detailed data about creators and their audiences can be a pain. At Phyllo, we realized that developers could derive tremendous value if they have easy access to essential information about any creator’s audience like their gender ratio, age distribution, and geographical locations.
Such information would be helpful in -
- Improving campaign conversion by focusing on the right target group
- Understanding the cultural and social context for the planned campaign
- Aligning the campaign strategy with the audience’s interests
- Maximizing campaign ROI
The Audience API is an extension to Phyllo’s Identity API by which you can get access to the demographics information for a creator’s lifetime audience.
Such information includes country, city, age & gender distribution, etc, and much more (or much lesser) depending on the info different work platforms provide.
If you’re building a product or service for creators, check out the Audience APIs here.
Benefits of using the Audience API:
- Access creator’s consented data at the click of a button
- Eliminate a lot of manual work invested in accessing audience data, thereby providing scale
- Get trusted and accurate audience data from the source platform, thus eliminating guesswork around a campaign’s performance
- One API to fetch audience data across multiple social platforms, providing an awesome developer experience
Phyllo’s Audience API powers numerous use cases, including:
- Influencer marketing platforms / Talent agencies: Improve monetization by enabling brands to discover influencers based on audience data
- Media kits / Creator profile: Get the complete overview of audience demographics across platforms
- Affiliate marketing platforms: Connect with the right affiliates to promote your products
- Social analytics for creators: Create a unified analytics dashboard for creators with their accurate, dynamic data
What is Phyllo's Audience API?
Phyllo's Audience API is a creator audience data endpoint that returns demographics for a creator's lifetime audience, including country, city, and age and gender distribution.
What audience demographics does the Audience API return?
Expect country, city, and age and gender distribution for a creator's lifetime audience, plus any extra demographic fields the connected work platform chooses to share.
How does the Audience API relate to Phyllo's Identity API?
The Audience API is an extension of Phyllo's Identity API, so once a creator connects an account you can request that creator's audience demographics from the same integration.
Is the creator audience data consented?
Yes. Audience demographics come from the creator's own consented account data at the source platform, so you work with permissioned numbers instead of estimates or guesswork.
Can one API pull audience data across multiple social platforms?
One Phyllo call fetches audience data across multiple social platforms, which removes the separate build per network and keeps a single response shape for developers.
Who uses creator audience demographics data?
Influencer marketing platforms, talent agencies, media kit and creator profile products, affiliate marketing tools, and creator analytics dashboards all run on audience demographics.
Why does audience data coverage differ between work platforms?
Coverage tracks the source. Each work platform exposes a different set of demographic fields, so one creator account can return more or fewer attributes than another.
How do audience demographics improve influencer campaign results?
Knowing a creator's audience age, gender and location helps you focus on the right target group, read the cultural context, match interests, and push campaign ROI higher.
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